Attention

Kathy Sierra of ‘Creating Passionate Users’ has put together this set of tips about how to get — and especially keep — someone’s attention.

Everything stems from the insightful words of master-trainer David Lichman:

“The secret is to be more provocative and interesting than anything else in their environment.”

Here are the steps to pulling this off:

  • Be Visual
  • Be Different–Break Patterns and Expectations
  • Be Daring
  • Change Things Regularly
  • Inspire Curiosity
  • Pose a Challenge
  • Be Controversial and Committed
  • Be Fun
  • Be Stimulating. Be Exciting. Be Seductive
  • Help them have Hi-Res Experiences

Great advice to differentiate yourself from competitors!