Comments on: 2008 Search for Yoplait Champions http://www.kineda.com/2008-search-for-yoplait-champions/ Fashion and Lifestyle Since 1997 Tue, 14 Feb 2012 03:25:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: jon http://www.kineda.com/2008-search-for-yoplait-champions/comment-page-1/#comment-101388 jon Fri, 28 Sep 2007 14:25:02 +0000 http://www.kineda.com/2008-search-for-yoplait-champions/#comment-101388 I think beautyy's point is well-made - it's really about the end-point here. Breast cancer is such a devastating disease, both because of its prevalence and the emotional/psychological effects of therapy. Personally and professionally, I've seen this disease at all levels - those who have it, those undergoing treatment, families who've lost a loved one due to it, and survivors of it. And it's amazing to see the sheer look of triumph and pride in the eyes of those survivors - it's like talking to war veterans. The more people we can get to reach that level of happiness after this diagnosis (whether through cure or simply through support), the better - at least, that's how I feel. I think beautyy’s point is well-made – it’s really about the end-point here. Breast cancer is such a devastating disease, both because of its prevalence and the emotional/psychological effects of therapy. Personally and professionally, I’ve seen this disease at all levels – those who have it, those undergoing treatment, families who’ve lost a loved one due to it, and survivors of it. And it’s amazing to see the sheer look of triumph and pride in the eyes of those survivors – it’s like talking to war veterans. The more people we can get to reach that level of happiness after this diagnosis (whether through cure or simply through support), the better – at least, that’s how I feel.

]]> By: BEAUTYY http://www.kineda.com/2008-search-for-yoplait-champions/comment-page-1/#comment-101321 BEAUTYY Fri, 28 Sep 2007 03:57:28 +0000 http://www.kineda.com/2008-search-for-yoplait-champions/#comment-101321 I really have to say that the one thing that truly touched me through this article and the Yoplait Champions' website were the positive bright smiles on each of the 25 champions who of most are cancer patience themselves. You can see it in their eyes how true their smiles are! This positive energy is so uplifting that to me, it's not even about the cancer anymore but it's about the happiness these people are receiving through family and friendly support regardless of whatever the cause, it's about the happiness of support. I really have to say that the one thing that truly touched me through this article and the Yoplait Champions’ website were the positive bright smiles on each of the 25 champions who of most are cancer patience themselves. You can see it in their eyes how true their smiles are! This positive energy is so uplifting that to me, it’s not even about the cancer anymore but it’s about the happiness these people are receiving through family and friendly support regardless of whatever the cause, it’s about the happiness of support.

]]> By: vgachi57 http://www.kineda.com/2008-search-for-yoplait-champions/comment-page-1/#comment-101266 vgachi57 Thu, 27 Sep 2007 23:14:55 +0000 http://www.kineda.com/2008-search-for-yoplait-champions/#comment-101266 As much as I applaud the effort to make a larger portion of society aware and react to the fight against breast cancer, seeing a corporation encourage consumers to collect specially marked caps and lids (essentially proofs of purchase) seems like a devious marketing ploy. As kids, we saved up Koolaid and Betty Crocker points from lids and box tops of popular snack products for cheap plastic souvenir type "prizes". The big corporations profited because consumers had a secondary goal for purchasing their products and thus consumers generated more sales while questing to obtain that elusive "limited edition" digital watch. Now, the efforts have turned towards a more noble cause, but the process is still the same. In addition to generating sales, this process allows the marketing division to gather regional usage statistics as I'm sure that each tag also contains a unique code that defines which flavor of yoplait the lid originated from. I am by no means against the fight for breast cancer or the subsequent benefits this program serves to provide. I'm just remarking that their goal may not be as pure as their press release makes it out to be. As much as I applaud the effort to make a larger portion of society aware and react to the fight against breast cancer, seeing a corporation encourage consumers to collect specially marked caps and lids (essentially proofs of purchase) seems like a devious marketing ploy.

As kids, we saved up Koolaid and Betty Crocker points from lids and box tops of popular snack products for cheap plastic souvenir type “prizes”. The big corporations profited because consumers had a secondary goal for purchasing their products and thus consumers generated more sales while questing to obtain that elusive “limited edition” digital watch. Now, the efforts have turned towards a more noble cause, but the process is still the same.

In addition to generating sales, this process allows the marketing division to gather regional usage statistics as I’m sure that each tag also contains a unique code that defines which flavor of yoplait the lid originated from.

I am by no means against the fight for breast cancer or the subsequent benefits this program serves to provide. I’m just remarking that their goal may not be as pure as their press release makes it out to be.

]]> By: lilkitty http://www.kineda.com/2008-search-for-yoplait-champions/comment-page-1/#comment-101255 lilkitty Thu, 27 Sep 2007 20:47:51 +0000 http://www.kineda.com/2008-search-for-yoplait-champions/#comment-101255 I need to start eating yogurt more. When I do, I'll send in my caps. :) I need to start eating yogurt more. When I do, I’ll send in my caps. :)

]]> By: Riserep.Com » 2008 Search for Yoplait Champions http://www.kineda.com/2008-search-for-yoplait-champions/comment-page-1/#comment-101253 Riserep.Com » 2008 Search for Yoplait Champions Thu, 27 Sep 2007 20:18:00 +0000 http://www.kineda.com/2008-search-for-yoplait-champions/#comment-101253 [...] wrote an interesting post today on 2008 Search for Yoplait ChampionsHere’s a quick [...] [...] wrote an interesting post today on 2008 Search for Yoplait ChampionsHere’s a quick [...]

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