September 8, 2006
Artvertising – The Million Dollar Facade Project

Remember the success of the Million Dollar Homepage? Some clever students over at Sandberg Institute have taken it a step further, by launching Artvertising – The Million Dollar Facade Project. Instead of pixels on a screen, they are selling tile space off a huge building in the heart of Amsterdam. The project is getting a ton of press, and has attracted the big dogs in advertising like Nike and Apple. What million dollar space idea will they think of next?
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