Absolut Vodka has come up with a brilliant viral campaign video for vodka brand. Take Kanye West and place him in a infomercial where he sells an Alka-Selterzer-like product called “Be Kanye” that can transform anyone into “Kanye.”

They even created a complete website (bekanyenow.com) with warnings of “Be Kanye” potential side effects, product information, and common questions.

Be Kanye

“Ordering Be Kanye was the ABSOLUT best thing I’ve ever done for myself.”

Brilliant.