Here’s guerrilla marketing at it’s best. Taking a cue from our celebrity-obsessed culture, Nikon created a life-like billboard filled with life-like images of paparazzi for the launch of the D700 in Korea. As a potential consumer passes by, the billboard springs to life with multiple flashes light, giving them a feeling of being a true celebrity. Ad placement was also well thought out. The pathway of the red carpet they are walking on leads them right into a store near the Seoul subway station, where they can purchase the Nikon D700. Simply brilliant!