“We found in the past that if they didn’t understand the buyer, designers would just go off and design something for themselves,” [said Moray Callum, executive director of Ford Americas design].
Solution? Ford is experimenting with a rather novel technique: Designing a car around a fictional but psychologically-fleshed-out avatar named Antonella:
Antonella is an attractive 28-year old woman who lives in Rome. Her life is focused on friends and fun, clubbing and parties. She is also completely imaginary. She was the guiding personality for the Ford Verve, a design study that served as the basis for the latest-generation Fiesta.
CGI is getting to the point that it’s virtually impossible to tell the difference between fake and reality. Scary.
(via NYT)
She looks so real.
Is the car fake too? lol