Heinz Reinvents the Ketchup Packet

Whether you’re a dipper, a squeezer, or a health-minded ketchup lover, Heinz is giving everyone more ways to enjoy America’s Favorite Ketchup. Today, Heinz announced a revamped packaging innovation in response to consumer demand: the Heinz Dip & Squeeze. This dual-function package allows you to peel back the lid for easy dipping, or tear of the tip for squeezing.

“Americans love Heinz Ketchup, and now the Dip & Squeeze product makes it easier and more fun for them to enjoy it on-the-go,” said Dave Ciesinski, Vice President of Heinz Ketchup. “From dipping nuggets and fries to squeezing ketchup on hamburgers or eggs, the Heinz Dip & Squeeze product gives consumers more flexibility, so they can have fun and enjoy eating Heinz Ketchup on whatever and wherever they want.”

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