Celebrity megastars Rihanna, Timbaland, Good Charlotte and other well-known artists are teaming up with H&M and Designers Against AIDS (DAA) to launch a clothing collection for guys and girls. The aim is to spread awareness about HIV/AIDS, which affects many young people all over the world.
“Supporting the Fashion Against AIDS campaign was a great way to encourage my fans to join me in the fight against HIV/AIDS. I love that H&M is providing a fashionable and easy way for young people all over the world to get involved in this worthy cause, “says Rihanna.
The artists donated their services, and 25 percent of the proceeds from the collection will go to HIV/AIDS prevention projects around the world. This will be coordinated by DAA and YouthAIDS, Population Services International’s HIV/AIDS prevention initiative, which reaches more than 600 million young people in 60 countries.
For more information please visit H&M.
Great thinking H&M is doing, but are they really doing it for the cause or just for publicity…
Whether they’d doing it for publicity or not, it’s a great campaign to help with AIDS awareness.
^agreed.
Now if the italian brands do the same. Big brands such as Prada, LV, GUCCI, D&G and other brands in the genre should do the same thing. If one brand starts to raise awareness against AIDS, other companies must do so in a chain reaction to have a visible impact on AIDS. Never the less, Raising awareness is a good thing for do, especially for the reputations of the supporters.
-AllaN
I’d pick up a couple of these shirts. They’re pretty sweet designs at only 15-20 bucks and for a good cause! :)