Follow us on Twitter and Facebook

June 24, 2008

JCPenney Speed Dressing Commercial

Turns out this “Speed Dressing” commercial for JCPenney is a fake, and the clothing retailer isn’t happy about it.

The spot features two horny teens practicing speed dressing in preparation of interrupted make-out sessions in the basement, and won a bronze lion at the Cannes 2008 Film Festival.

Mike Boylson, chief marketing officer for JCPenney, says:

“It’s obviously inappropriate and nothing we would ever condone. We’re very disappointed that our logo and brand position were used in that way.”

Frankly, with all the positive attention the spot has been receiving, I’d be thanking the ad agency for all the free exposure rather than punishing them.

Related posts:

Read more from Style
, ,
  • glimmerish

    Too racy for JCPenney I guess. They like to keep that wholesome family image, and this totally kills it. :p

  • beni

    or maybe they just used the internet as a way to do ads they would never do normally without having to directly compromise their image.

  • http://www.carlcharest.com/?p=619 Dans l’antre de la découverte » Blog Archive » Excellente pub …

    [...] : il semble que la pub soit fausse … que ce ne soit pas une véritable [...]

  • alexpdx

    Fake. Nobody shops at JC Penney’s.

blog comments powered by Disqus