Today LaCie announced three new ways to carry digital content – LaCie itsaKey, iamaKey and PassKey USB key drives, design by 5.5 Designers. The inventive, compact key-shaped design conveniently fits in a pocket or on a key ring. The itsaKey and iamaKey store up to 8 gigabytes of flash memory. Alternatively, the PassKey has a built-in microSD card reader, which allows you to use your memory cards as stylish and handy USB keys. The LaCie Keys are available now, starting at $9.90.