Up to now, fashion and luxury good brand, Louis Vuitton has only relied on selected press for its advertising campaigns. Although the print ads have been highly successful with such faces as Steffi Graf, Andre Agassi and Gisele Bündchen, they’re expanding the brand with television advertising. The idea came from Antione Arnault, director of the communication department.
This 90 second travel-themed commercial explores the idea of “Where will life take?” Although the cinematography is great, I felt that it was a little on the slow and boring side. There’s not enough engagement or draw to keep the viewer wanting to see the entire spot, which is crucial because the Louis Vuitton logo doesn’t show up until the very end.
The commercial is very subtle which I like, the colour scheme is very mellow, something you would get by looking at a Scott Hansen artwork. I do agree that 2 minutes is a bit dragged on for the commercial but it does tell a idea, more of a self-discovery idea as you can say (maybe of how LV came to be?). The music is relaxing but the overall theme could use a little tweak.
Around the 35 or 36 second mark i saw the LV monogram…
Interesting commercial, it’s artistically appealing. The color, schemes and angles of footage work very well in the commercial to bring about the theme at hand.
I felt that this commercial was a bit stretched. The commercial was a minute and a half, which means LV dropped a fortune on it, but was it necessary to be as long as it was? I think not, but to make such a long commercial, it’s going to leave an impression never the less. What I faved about the commercial was the philisophicals used to to structure the commercial.
“Does the person create the journey, or does the journey create the person?”
-AllaN
very good commercial, nice message and cinamatography. Well about the commercial bing to slow, I think that LV is not trying to appeal to the general masses – they not the type of brand that ever needed to – but rather the person who can appreciate not just the logo or the brand, but the thought and design prossess that go into making the product.