Puma has been doing a fantastic job expanding their line into the luxury lifestyle market. Their latest creation is the Puma Urban Mobility Bag launched exclusively last month at Selfridges. The bag will be available worldwide in July, and from the looks of it, they’re going to sell out fast.

Production has been limited to 600 bags. Each white Nappa leather bag will feature a silver metal plaque engraved with ‘Urban Mobility ltd. edition’ and its own Ltd edition number. The cherry wood base panel offers shape and protection to the bag. Two leather pouches in differing sizes are included with the bag for convenience as well as an aluminum case for travel. Retail for this bag will be 650 Euros.

I can’t wait to get my hands on one!