TAG Heuer SLR for Mercedes-Benz

An exceptional chronograph for a mythic automobile in a limited edition; the dream becomes accessible to almost everyone. After the incredible success of the first “SLR Chronograph by TAG Heuer“ Calibre 36-R at Baselworld 2004, TAG Heuer proudly launches the TAG Heuer SLR for Mercedes-Benz, an exceptional new piece of watchmaking prowess. Destined for fans of exclusive automobiles and connoisseurs of high-end timepieces, the new SLR chronograph celebrates the long and fruitful alliance between TAG Heuer, McLaren and Mercedes-Benz.

The first SLR chronograph, produced in 2004, marked the next step in a partnership that has linked Mercedes-Benz with TAG Heuer since 1995 (and McLaren since 1985) These high-luxury brands share the same values dearly: performance, design, prestige, innovation, and, of course, a passion for car racing. These values find their roots in their mutual history and heritage. In 1955 Juan Manuel Fangio drove the Mercedes-Benz 300 SLR (Sports, Light, Racing) “Silver Arrow” around the hairpin turns of the “Mille Miglia,” one of the most breathtaking circuits in motor racing. Fangio was wearing on his wrist that day, just as every Formula One driver since, a TAG Heuer timepiece – called Heuer at the time.

From zero to 100 km/h in 3.8 seconds, with a top speed of over 300 km/h, the Mercedes-Benz SLR McLaren, launched in 2003, is one of the world’s most powerful and exclusive sports cars. Like the high-performance, luxury sports car that inspired it, the TAG Heuer SLR for Mercedes-Benz is an audacious creation, blending Classicism and Avant-Garde, with an overall design that reflects the values of the “dream car”: power, performance, motor-racing spirit, innovation and elegance. Launched in a limited edition of 3,500 pcs, its pushbuttons are boldly positioned on the top of the case, ergonomically inclined at 45 degrees; a timekeeping scale is audaciously placed inside the case on a rotating, mechanic, unidirectional ring driven by a second crown at 9 o’clock. The exterior bezel, elegantly polished in black finish and engraved “SLR,” is thus able to feature a tachymeter, like those used by professional racers to calculate speed. To accentuate these innovations even further, the dial features superbly high-end finishings: ten double index diamond facets have been applied by hand one-by-one; two rhodium-plated rings elegantly circle the counters at 3 and 9 o’clock; and the hands have been diamond-tipped by hand.

The alliance of two brands of prestige – “TAG Heuer” and “Mercedes-Benz” – discretely adorn the dial in silver at 12 o’clock.
The chronograph’s classic alligator bracelet is boldly integrated inside the case, thus allowing for a perfectly streamlined profile on the wrist. The bracelet also features a safety buckle operated by pushbuttons and engraved with “SLR.”

A strong design (43mm diameter) for a powerful automobile, the TAG Heuer SLR for Mercedes-Benz is a high-end creation of character reserved for admirers of the world’s most exclusive timepieces.