New Balance Opens World’s First Ever Experience Store in Beijing
New Balance announces the opening of its first New Balance Experience Store in Beijing’s Qianmen Dajie district in eastern China this summer. The new store stems from New Balance’s goal to reinvent the brand’s presence at international retail and is inspired by and dedicated to New Balance’s history. As part of New Balance’s aggressive global growth plan, China is expected to become New Balance’s second largest market with a goal of 1000 New Balance stores by 2012.
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