Fila Sport announced Hyori as the latest model to endorse their fitness brand. Fila Sport director Seo Hae Gwan stated “the passionate attitude of Hyori towards life and her nature of knowing how to enjoy life fits well with the image of the brand concept. That’s why she was chosen. Hoping the Hyori effect will bring a better competitive advantage in terms of brand identity to appeal to the consumers and help enhance brand awareness”.

Wise choice I must say!

Hyori x Fila Sport 2010 Pics

FILA and Honda Racing have joined forces to create a shoe collection that combines FILA’s rich design heritage and Honda Racing’s commitment to fulfill every car enthusiast’s racing dreams.

The collaborative footwear line pays homage to Honda’s outstanding core technology and culture of innovation, as well as its appeal to young car enthusiasts.

Each shoe in this collection has many special features such as: a low profile outsole that allows the wearer to feel the control of the gear and the gas pedals when driving. An internal injected EVA midsole provides maximum comfort without adding weight or thickness. Lightweight upper materials as well as ballistic mesh panels allow breathability while maintaining strength. Available in either low or mid top, and four traffic stopping color ways, the Honda Racing shoe also includes Polyurethane panels for excellent fit and durability at the heel.

“For many years, Honda enthusiasts have campaigned our products in racing series throughout the U.S.,” said Erik Berkman, President of Honda Performance Development. “We are pleased to announce that we will now support those efforts directly, by introducing products and services geared toward helping our customers fulfill their racing dreams.

The Honda Racing Shoe collection by FILA will be available in August 2009 through FILA’s foremost retail partners fila.com and hondaracingline.com.

Audrina Partridge showed up at The Bank Nightclub at the Bellagio Resort in a low cut black dress and heels, to host Fila’s Fall 2009 Collection Launch Party. She looked great, but personally, I think she should have been rocking the Fila’s instead of just holding them for display.