I wrote about Hysteric Glamour back in October of last year. I was luckily enough to stop by the Harajuku store branch on my trip to Tokyo.

Hysteric Glamour Japan was launched in 1984 by Nobuhiko Kitamura and became an instant success.

The brand crossed into U.S. borders in 2003 when Gwen Stefani made a prominent mention of Hysteric Glamour on her “Harajuku Girls” song.

Kitamura does a great job of blending the unique look of Harajuku with an essence of vintage glam.

The store is decorated throughout with 70’s style neon lights.

If you’re visiting Tokyo, you’ll want to make a stop at one of the coolest boutiques for trendy street fashions. Inspired by the idea of a “Rock Star’s Residence”, Hysteric Glamour takes pieces of the imaginary star’s daily life, and transforms them into shop functions of the boutique.

Shelves and wardrobes are replaced by items such as the rectangular dining table at the custom made extra-long black Chesterfield sofa in the second floor, creating a sensation as if someone is actually living there.

The VIP room in the second floor, covered with the brand designer’s private collection of original Bettie Page photographs, elicits a condensed atmosphere.