Aliph, the leader in mobile audio, today introduced Jawbone PRIME ($130) with EARCANDY colors. Jawbone PRIME brings consumers even better audio quality, improved comfort and fresh, fun color choices. This release continues Aliph’s tradition of marrying technology and design to deliver the best Bluetooth headset on the market. Jawbone PRIME and its EARCANDY colors are available today for pre-order at www.jawbone.com and will be sold in retail stores nationally starting May 2, 2009.

In the tradition of bringing together science and beauty, the new Aliph Jawbone 2 ($130) design is 50% smaller than the original award-winning Jawbone, and features breakthrough noise elimination technology to provide even better voice quality than the original in a smaller and more ergonomic package.

I just picked one up this weekend, and it’s the slickest Bluetooth headset I’ve ever used. It’s so lightweight that you can barely feel it’s on your ear. The best part is that callers can hear me perfectly, and don’t even realize I’m on a headset.

The design is simply awesome. I really like the textured exterior and slick touch-sensitive buttons. Haven’t had a chance to test the battery life yet, but Aliph claims 4 hours of talk time and up to 8 days of standby service.