Turns out this “Speed Dressing” commercial for JCPenney is a fake, and the clothing retailer isn’t happy about it.

The spot features two horny teens practicing speed dressing in preparation of interrupted make-out sessions in the basement, and won a bronze lion at the Cannes 2008 Film Festival.

Mike Boylson, chief marketing officer for JCPenney, says:

“It’s obviously inappropriate and nothing we would ever condone. We’re very disappointed that our logo and brand position were used in that way.”

Frankly, with all the positive attention the spot has been receiving, I’d be thanking the ad agency for all the free exposure rather than punishing them.