Samsung Mobile USA – El Plato Supreme

Seth Rogen and Paul Rudd are called in to pitch their ideas for Samsung’s Big Game ad for The Next Big Thing, but they run into some hurdles. Follow #TheNextBigThing on Twitter and see what unfolds at http://www.facebook.com/SamsungMobileUSA

Press Release
DALLAS — January 31, 2013 — Samsung Telecommunications America, LLC (Samsung Mobile) has released
a 60-second sneak-peek ad, entitled El Plato Supreme, on Samsung Mobile’s U.S. social communities as a
lead up to the 2-minute ad for the big game on February 3.

“The Big Pitch,” the full 2-minute ad, and an extended cut version with never-been-seen footage will be released
later this week. Consumers will have the opportunity to weigh in on their favorite moments and win prizes using
the hashtag #TheNextBigThing.

“The anticipation of Super Bowl ads creates a unique consumer experience,” said Todd Pendleton, Chief
Marketing Officer of Samsung Mobile. “The Next Big Thing campaign has allowed us the flexibility to tap into
significant cultural moments and relevant conversations while showcasing our innovation.”

“The Big Pitch” ad features the Galaxy family of products including the Galaxy Note™ II, Galaxy S ® III and
Galaxy Note™ 10.1.

In 2012, Samsung Mobile aired its first Super Bowl ad launching a new category of smartphones with the
Galaxy Note™. The ad, which was developed by 72 and Sunny, won the Twitter Ad Scrimmage that included
30 brands and 42 spots. The Galaxy Note™ went on to sell 10 million devices globally in 9 months followed by
the Galaxy Note™ II which sold 5 million devices globally in 2 months.

“The Next Big Thing” campaign has always been about keeping a finger on the pulse of what is current and
relevant to consumers,” said John Boiler, CEO of 72 and Sunny. “This ad represents our collaborative, real-
time approach to creating ads with Samsung. Their unique approach to marketing has given them a competitive
edge and has helped propel the brand to be one of the top 10 in the world.”

Gorgeous Model Gives Mixed Signals Through Her Apartment Window

Talk about mixed signals. When this gorgeous model uses motion-control technology, her Samsung Smart TV isn’t the only thing that reacts.

Samsung UN55C7000 55″ 3D 1080p LED TV

Ready to make the jump to 3D television? The Samsung UN55C7000 ($3,300) LED television brings new depth and dimension to it all— so you’re not just watching the action, you’re living it. Along with a visually stunning picture, it also features web-connected Samsung Apps so you can stream movies, play games, flip through photos, and more while you watch TV. And Real 240Hz Clear Motion Rate virtually eliminates all motion blur so your picture is crisp. Add a 6,000,000:1 Mega Dynamic Contrast Ratio and you’ll experience a truly exceptional home entertainment experience.

Samsung HMX-U10 HD Video Camcorder

The Samsung HMX-U10 ($200) is the ideal solution for the consumer looking for ultimate portability and ease‑of‑use in an HD camcorder. The HMX-U10 offers full-HD video recording with 1920×1080 resolution. The HMX-U10’s 1/2.3 inch CMOS sensor also gives consumers the ability to capture impressive 10 mega-pixel digital still images, all which can be reviewed on the camcorder’s clear, two-inch LCD screen. At 56mm x 103mm x 15.5mm, and weighing just 95g including the battery, the HMX-U10 is ultra-compact with an ergonomic design that breaks free of the traditional look and feel of pocket-sized camcorders.

Samsung SGH-P310 Credit Card Thin Phone

Samsung is getting closer and closer to truly making a credit card thin cell phone. The SGH-P310 or Card Phone II as they call it, is a mere 8.5mm in thickness. The phone is aimed at professionals, and is packed with a 2 megapixel camera, touch sensitive screen, mp3/aac player with 80MB of memory, bluetooth and an external microSD slot. How they managed to cram that all into this thin and sleek package is amazing.

The SGH-P310 will be launched to the European market in late September, followed by the Southeast Asian market in later October.

Samsung SC-X105

The Samsung SC-X105 features a durable, rubberized body that is water resistant and built to withstand harsh conditions. The pocket-size chassis and streamlined design provide maximum portability for the modern on-the-go lifestyle, fitting directly into pockets, backpacks, and other athletic gear. An extra sports-camera module provides hands-free shooting capability and can be mounted on a helmet or other stable surface for extreme-sports recording.

SAMSUNG Unveils Bluetooth Voice Recognition Phone

Samsung Electronics is launching a cutting-edge mobile phone that has combined the Bluetooth with the Voice Recognition technology.

Samsung Electronics announced that it has released the Bluetooth Voice Recognition Phone (Model: SGH-E620) into the European market, which can make calls using one’s voice via a bluetooth headset.

Samsung Releases First 40-inch a-Si-based OLED

Samsung Electronics, the leader in TFT-LCD technology, today announced that it has successfully developed the world’s first single-sheet, 40-inch active matrix (AM) OLED ( organic light-emitting diode ) for emissive flat panel TV applications. The high-definition-compatible OLED prototype has a wide screen pixel format of 1280×800 (WXGA) driven by an amorphous silicon (a-Si) AM backplane to permit faster video response times with low power consumption.

Samsung’s 40-inch OLED panel will be demonstrated for the first time at the world’s largest display industry event, Society for Information Display (SID) 2005 International Symposium, Seminar and Exhibition in Boston, May 24– 27.