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The Back Seat’s No Safer. Buckle Up.

  • Posted by: Terry Ng
  • on Tuesday, March 27th, 2007

Buckle Up

Many people think that they’ll be safe in a car accident as long as they’re sitting in the back seat. This amazing 3D billboard with a huge slingshot conveys the amount of force that will propel you forward in a collision.

I think it’s a great hard-hitting image to remind folks to buckle up, even in the back seat. One thing missing from the billboard is the variety of surfaces that you’ll hit after launch, like the glass windshield that’ll slice and dice you. Not sure where this billboard is located, but I’m loving whoever came up with the brilliant idea.

  • Filed in: Gear
  • Comments: 14
  • djmikey
    • Posted by: djmikey
    • on March 27th, 2007 at 10:42 am

    Amazing ad! I always buckle up even in the backseat. Especially when my crazy friends are driving! :p

  • Unregistered
    • Posted by: rbx6jm7man
    • on March 27th, 2007 at 12:09 pm

    that is frickin’ sweet. is the sling shot balancing itself? or is that tiny white piece a pole?

  • AllaN
    • Posted by: AllaN
    • on March 27th, 2007 at 12:18 pm

    Wahhh, brilliant billboard, id had to be launched from that, looks like a painful landing if that dude were to get slung out.

  • heartofjosh
    • Posted by: heartofjosh
    • on March 27th, 2007 at 12:49 pm

    hahaha that’s an awesome idea for a seatbelt ad. really gets the idea across!

  • vm3z9
    • Posted by: vm3z9
    • on March 27th, 2007 at 2:37 pm

    looks like something the truth campaign would put out there.

  • JwKuo87
    • Posted by: JwKuo87
    • on March 27th, 2007 at 2:38 pm

    We’re always being reminded of buckling up on the backseat. You’re also fined about 70 bucks if you get caught.

  • Mr. JiggyFly

    buckle up kids… es la ley

  • David
    • Posted by: David
    • on March 27th, 2007 at 5:48 pm

    Only if that slingshot design was real. :D

    http://www.youtube.com/watch?v=rIjjWXstjZc

  • paddyspoint
    • Posted by: paddyspoint
    • on March 28th, 2007 at 1:39 am

    motor metaphor

    passenger seat = shotgun
    backseat = slingshot

  • Lenka
    • Posted by: Lenka
    • on March 28th, 2007 at 4:27 am

    crazy idea :D good ad

  • haz
    • Posted by: haz
    • on March 28th, 2007 at 5:30 pm

    best safety ad ever

  • Dexter Kanuto

    Riding a car is like riding in Lucifer’s chariot. It’s a very deadly machine to get killed in. So BUCKLE UP, and do the RIGHT way or end up in the HIGHWAY floor dead after the horrific catapult launch. You don’t want to meet DEATH don’t you?

  • beni
    • Posted by: beni
    • on March 29th, 2007 at 6:48 am

    clever

  • Unregistered

    [...] realizada por la agencia de publicidad australiana Clement BBDO. Fuente de la fotografía: kineda.com VN:F [1.0.9_379]ProcesandoPUNTAJE: 0.0/10 (0 [...]

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