Many people think that they’ll be safe in a car accident as long as they’re sitting in the back seat. This amazing 3D billboard with a huge slingshot conveys the amount of force that will propel you forward in a collision.

I think it’s a great hard-hitting image to remind folks to buckle up, even in the back seat. One thing missing from the billboard is the variety of surfaces that you’ll hit after launch, like the glass windshield that’ll slice and dice you. Not sure where this billboard is located, but I’m loving whoever came up with the brilliant idea.