
About the Show
If you’re looking for a one stop shopping event that showcases emerging fashion and lifestyle designs, look no further than Thread. For more than three years, Thread has provided a venue for independent designers to showcase their new lines before they hit store shelves.

To keep things lively, Thread also features runway shows, art exhibitions, DJ’s, and cocktails while you’re perusing the latest in hot fashion.

At the Gates
After having lunch, Tami and I headed down to the San Francisco Galleria where Thread was throwing their latest show. Although we registered for our press passes over a month ago, the event coordinators at the front desk couldn’t locate our names on their list.

After whispering to each other that press names had been missing all day from their list, they asked us for $17 (one discounted ticket at $7, and one full priced ticket at $10).

I asked the coordinator, “Press has to pay?” and she said “Yes.” In our ten years of covering events for Kineda, we’ve never once had to pay for press passes. I have no problem supporting independent shows, but it’s a bit odd that Thread charges press to receive free coverage of their show.

Into the Show
With that small bump out of the way, we walked into one of nicest venues you could have for a fashion show. The natural light coming from the Galleria’s huge sky windows offered a nice glow to the overall setting. Hardwood maple floors, and glittering lights from floor to ceiling were perfect accents to each emerging showcasing designer.

Enjoying the Eye Candy
It’s great to see new designs before they hit store shelves, but it’s even nicer to be able to talk intimately with the designers behind them. This no doubt, is the strongest point of Thread.

Electric Barbarella
Phone: 323.852.4795
Address: 7471 Melrose Ave., Hollywood, CA 90048
Electric Barbarella Website


Jacqui Chazen Designs
Phone: 310.995.2907
Jacqui Chazen Designs Website


Imperial Anatomy
Phone: 415.531.4187
Imperial Anatomy


Bryna Nicole
Phone: 415.722.4760
Address: 1069 Oak St., San Francisco, CA 94117
Bryna Nicole Website


Skunkfunk
Phone: 831.277.1911
Skunk Funk Website


Custom Industries
Phone: 415.859.9445
Address: 41 Sutter St. #1564, San Francisco, CA 94104
Custom Industries Website



Klub Nico
Phone: 831.722.2592
Klub Nico Website

Calleen Cordero
Phone: 818.764.0715
Address: 7231 Hinds Ave., North Hollywood, CA 91605
Calleen Cordero Website



Makool Loves You
Address: PO Box 86561, Portland, OR 97206
Makool Loves You Website



Red Clay
Phone: 510.919.2673
Address: 1700 Shattuck Ave #160, Berkeley, CA 94709
Red Clay Website


Rachel Eva Exotic Jewels
Phone: 408.823.1974
Address: PO Box 20713, San Jose, CA 95160
Rachel Eva Exotic Jewels Website

Artefacture
Phone: 415.846.9430
Address: 78 M. Vernon #2, Somerville, MA 02145
Artefacture Website




Shamila: Fine, Distinctive Jewelry
Phone: 206.669.7688
Shamila ~ Fine, Distinctive, Jewelry Website



Kensie Girl
Angela Elisabeth
Phone: 916.752.4336
Address: 8698 Elk Grove Blvd. Suit 3-331, Elk Grove, CA 95624-3300
Angela Elisabeth Website


Jewelria
Lulu Luxe
Frolick Jewelry
Phone: 678.860.5613
Address: 431 El Camino Real #3202, Santa Clara, CA 95050
Frolick Jewelry Website



Cocaine Mule
Phone: 415.793.4416
Address: 1322 East 1st Street Ste. B, Los Angeles, CA 90033
Cocaine Mule Website


Que Lastima Clothing
Phone: 510.749.6725
Address: 1800 Orion St., Alameda, CA 94501
Que Lastima Clothing Website

Fashion Bliss
Girl Rider
Phone: 415.812.4450
Address: 1418 18th Ave., SF, CA 94122
Girl Rider Website






Heira
Phone: 415.283.5798
Address: 268 Bush Street #3141, San Francisco, CA 94104
Heira Website


Fashion For A Cause
The Love Within
Tomat
Phone: 626.791.4020
Tomat Website

Sake2Me
Carmacazzi
SPRFKR
Kingly Coverings
Peace Love Life
Poseur Ink
Address: 7322 Mesa College Drive #12, San Diego, CA 92111
Poseur Ink Website

Proper English
Phone: 213.627.8100
Address: 2041 Sante Fe Ave., Los Angeles, CA 90021
Proper English Website

Yelp
Now onto the Pool Tradeshow in Las Vegas!

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Posted by glimmerish
Thread looks like such an amazing event! I’d love to attend one some day. Nice pics Terry. :D Btw… did you buy anything?
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Posted by Terry Ng
I picked up a “I Will Pay for Good Design” t-shirt from Artefacture and Tami picked up a purse from Skunkfunk and a pair of jeans from Electricbarbarella. :)
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Posted by lilkitty
I absolutely love fashion shows! There’s some great stuff in those pics. Thanks for adding all the info on each designer. At least I can order from the web even though I wasn’t able to make it.
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Posted by jbkmo
I suppose it’s a good idea for fashion companies to get their name out their by partaking in rather gynormous exhibitions like this. After all, mass marketing is the best way to gangbang the everyday consumer, pressuring them into making a decision to spend all their hard earned money?
I also suppose it’s, you know, feasible or whatever for them to charge press for their lunch money, people who are COVERING their show for the general public, you know, to raise AWARENESS about their products and whatnot?
Oh sorry. I didn’t mean to leave that trail of sarcasm.
I don’t like it. Don’t get me wrong - I love the concept of advertisement, but I hate the absolute grotesque in-your-face behemoth approach. Fashion should be art, and advertisement is an extension of the artistic process, a simple growth cone tickling its way from the body of the company to promote the beauty of its central core of beliefs and prints. It should be beautiful, how word-of-mouth advertising is courageous in that it only appears to the most informed of customers, how well designed visual presentations leave you in an idiosyncratic subjective state, begging your opinion on the subject matter. It should be a fine balance between creating a splash in the crowd, as opposed to the trail left in the wake of a 12-foot diameter cannonball.
I’m not saying it has to be subversive and ‘underground’ (who the hell knows what that means anymore). I’m just saying that there’s so little respect for brands when they’re displayed like this. Where’s your sense of scale - how can attribute beauty to a single T-shirt print when you are bombarded with several thousand at once? How can you APPRECIATE the time spent creating this when you’ve only got three hours to kill and 150 booths to cover?
Frankly, Terry, I’m sickened that they charged you to be their advertisement. It seems insulting to me that you have to pay to spread this type of stylistic cancer.
-j
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Posted by AllaN
Thread looks really impressive from the photos. I love the how they have clear window ceilings, because it really adds to the environment, it helps the attenders see how the clothing looks right under the sun! The only thing I didn’t understand is why they would charge for press, they’re charging to be advertised/promoted….
Okay, back to the clothing. I really loved some of the brands that were listed on Kineda.
Imperial Anatomy, Bryna Nicole, SkunkFunk, Makool Loves You, Cocaine Mule, Que Lastima Clothing, Fashion for a Cause, and Love Within are the brands that I really want to see in stores. I really she them as having potential, and being able to compete with some of the… bigger brands on the shelves today. I really think Makool Loves You and Cocaine Mule are really strong in their own style, and they’re really fresh with their designs. I really love the Cocaine Mule red bag, in the photo, I think that if that bag was sold by… Emily Strange or a relative brand, it would sell pretty quick. I wouldn’t mind shopping in a mall filled with clothing like these… all very casual, very perfect, cause it seems like theres a store for each style. Good luck to these stores in the future, I have a lot of hope in seeing some of the brands on the more mainstream market some day.
-AllaN -
Posted by Terry Ng
The unfortunately reality is that not everyone is going to be discovered “underground.” Venues and shows like this allow independent designers to get the word out about their apparel beyond friends and family.
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Posted by jbkmo
Terry,
Right. As I pointed out, I wasn’t saying it’s dependent on underground to get out there, because underground doesn’t exist. The subversive nature of trying to be “underground” is completely lost because it’s just cheap background noise in a large consumer world.
I didn’t say underground.
I said that this is not the ideal medium for which to accurately instill your market brand upon your consumers. In order to get a loyal fan base, it’s not about massive bombardment, but about strategic marketing. Smaller venues with less brands so the emphasis is on fashion rather than artillery shelling. I don’t mean 2 companies in their grandmother’s garage, I just mean like a warehouse setting with, say,
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Posted by jbkmo
…less than 15 brands giving the public their image. Enough of a setting to create some competition, but not too much to destroy it.
It’s always a dialectic approach. Too much or too little of anything is bad.
-j
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