Thread Fashion and Lifestyle Show – San Francisco

Thread looks like such an amazing event! I’d love to attend one some day. Nice pics Terry. :D Btw… did you buy anything?

I picked up a “I Will Pay for Good Design” t-shirt from Artefacture and Tami picked up a purse from Skunkfunk and a pair of jeans from Electricbarbarella. :)

I love shows like this. Wish I knew about it. :(

I absolutely love fashion shows! There’s some great stuff in those pics. Thanks for adding all the info on each designer. At least I can order from the web even though I wasn’t able to make it.

I suppose it’s a good idea for fashion companies to get their name out their by partaking in rather gynormous exhibitions like this. After all, mass marketing is the best way to gangbang the everyday consumer, pressuring them into making a decision to spend all their hard earned money?

I also suppose it’s, you know, feasible or whatever for them to charge press for their lunch money, people who are COVERING their show for the general public, you know, to raise AWARENESS about their products and whatnot?

Oh sorry. I didn’t mean to leave that trail of sarcasm.

I don’t like it. Don’t get me wrong – I love the concept of advertisement, but I hate the absolute grotesque in-your-face behemoth approach. Fashion should be art, and advertisement is an extension of the artistic process, a simple growth cone tickling its way from the body of the company to promote the beauty of its central core of beliefs and prints. It should be beautiful, how word-of-mouth advertising is courageous in that it only appears to the most informed of customers, how well designed visual presentations leave you in an idiosyncratic subjective state, begging your opinion on the subject matter. It should be a fine balance between creating a splash in the crowd, as opposed to the trail left in the wake of a 12-foot diameter cannonball.

I’m not saying it has to be subversive and ‘underground’ (who the hell knows what that means anymore). I’m just saying that there’s so little respect for brands when they’re displayed like this. Where’s your sense of scale – how can attribute beauty to a single T-shirt print when you are bombarded with several thousand at once? How can you APPRECIATE the time spent creating this when you’ve only got three hours to kill and 150 booths to cover?

Frankly, Terry, I’m sickened that they charged you to be their advertisement. It seems insulting to me that you have to pay to spread this type of stylistic cancer.

-j

Thread looks really impressive from the photos. I love the how they have clear window ceilings, because it really adds to the environment, it helps the attenders see how the clothing looks right under the sun! The only thing I didn’t understand is why they would charge for press, they’re charging to be advertised/promoted….
Okay, back to the clothing. I really loved some of the brands that were listed on Kineda.
Imperial Anatomy, Bryna Nicole, SkunkFunk, Makool Loves You, Cocaine Mule, Que Lastima Clothing, Fashion for a Cause, and Love Within are the brands that I really want to see in stores. I really she them as having potential, and being able to compete with some of the… bigger brands on the shelves today. I really think Makool Loves You and Cocaine Mule are really strong in their own style, and they’re really fresh with their designs. I really love the Cocaine Mule red bag, in the photo, I think that if that bag was sold by… Emily Strange or a relative brand, it would sell pretty quick. I wouldn’t mind shopping in a mall filled with clothing like these… all very casual, very perfect, cause it seems like theres a store for each style. Good luck to these stores in the future, I have a lot of hope in seeing some of the brands on the more mainstream market some day.
-AllaN

The unfortunately reality is that not everyone is going to be discovered “underground.” Venues and shows like this allow independent designers to get the word out about their apparel beyond friends and family.

Terry,

Right. As I pointed out, I wasn’t saying it’s dependent on underground to get out there, because underground doesn’t exist. The subversive nature of trying to be “underground” is completely lost because it’s just cheap background noise in a large consumer world.

I didn’t say underground.

I said that this is not the ideal medium for which to accurately instill your market brand upon your consumers. In order to get a loyal fan base, it’s not about massive bombardment, but about strategic marketing. Smaller venues with less brands so the emphasis is on fashion rather than artillery shelling. I don’t mean 2 companies in their grandmother’s garage, I just mean like a warehouse setting with, say,

…less than 15 brands giving the public their image. Enough of a setting to create some competition, but not too much to destroy it.

It’s always a dialectic approach. Too much or too little of anything is bad.

-j

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