This weekend Tami and I embarked to the San Francisco Galleria to cover Thread Show. For those that haven’t heard of Threadshow SF, it’s an event that showcases emerging independent fashion designers.
After last year’s fiasco of the Thread Show staff not being able to find our press credentials, we made sure to register early on their site to avoid any problems at the door. Unfortunately, it was a case of deja vu. The nice lady that greeted us said that their was no Terry, Tami or Kineda on the press list and that entrance would be $10 for the each of us. I then mentioned that I spoke with Alex Matthews (Director of Operations) over e-mail as well as registering on the site. Lucky for us, Alex was sitting right to her! Or maybe not so lucky.
Unfortunately, Alex had no recollection of our e-mail conversations or registration. He told us it’s probably because of the thousands of e-mails he receives and that many people like to fake their way into the show. Why anyone would want to fake their way into a $10 show is beyond me. After asking for our business cards, and showing him our Kineda credentials, we were let into the show.
I don’t want the bad handling of press registration to reflect on the entire show, because the designers and boutique shop owners that attend this event are fantastic. However, after having a sour entrance for the second time, I can’t say we’ll be covering this show again in the future.