Comments on: Will Anycall Succeed without Hyori? http://www.kineda.com/will-anycall-succeed-without-hyori/ Sat, 05 Jul 2008 11:57:03 +0000 http://wordpress.org/?v=2.5.1 By: rocketfuel http://www.kineda.com/will-anycall-succeed-without-hyori/#comment-120260 rocketfuel Wed, 09 Jan 2008 21:27:04 +0000 http://www.kineda.com/will-anycall-succeed-without-hyori/#comment-120260 The new Anyband campaign is about the music that sells a product. With Hyori, she's like Paris Hilton. It's about her name and the pretty face which sells a product. The music doesn't really matter...it's just fluff. The new campaign is stronger because consumers and fans alike cared enough about the music to actually want a "live" performance....not lip-synced. http://youtube.com/watch?v=qSH27IFkQ1w The new Anyband campaign is about the music that sells a product.

With Hyori, she’s like Paris Hilton. It’s about her name and the pretty face which sells a product. The music doesn’t really matter…it’s just fluff.

The new campaign is stronger because consumers and fans alike cared enough about the music to actually want a “live” performance….not lip-synced.

http://youtube.com/watch?v=qSH27IFkQ1w

]]> By: AllaN http://www.kineda.com/will-anycall-succeed-without-hyori/#comment-120196 AllaN Wed, 09 Jan 2008 07:52:45 +0000 http://www.kineda.com/will-anycall-succeed-without-hyori/#comment-120196 From what I've seen, Anycall has been very successful with hyori and lee jun ki. Recently, I also found out that Anycall will use 4 new stars to promote their phones, and personally, I think they will succeed. The reaction from the viewers who've seen the ad show immediate interest in the phone. So with or without Hyori(though I would personally like to see her advertise more) Anycall is a huge hit even in the North American market. I think the bones to their success comes from their rather uniquely designed phone. Anyways, I think they just want to bring more faces into the Anycall line, instead of just hyori. BoA is known world wide for sure, so with her popularity, success won't come as a surprise. -AllaN From what I’ve seen, Anycall has been very successful with hyori and lee jun ki. Recently, I also found out that Anycall will use 4 new stars to promote their phones, and personally, I think they will succeed. The reaction from the viewers who’ve seen the ad show immediate interest in the phone. So with or without Hyori(though I would personally like to see her advertise more) Anycall is a huge hit even in the North American market. I think the bones to their success comes from their rather uniquely designed phone. Anyways, I think they just want to bring more faces into the Anycall line, instead of just hyori. BoA is known world wide for sure, so with her popularity, success won’t come as a surprise.
-AllaN

]]> By: rocketfuel http://www.kineda.com/will-anycall-succeed-without-hyori/#comment-120172 rocketfuel Wed, 09 Jan 2008 06:07:56 +0000 http://www.kineda.com/will-anycall-succeed-without-hyori/#comment-120172 Anyband is already a success without Hyori... :) Anyband is already a success without Hyori… :)

]]> By: aurora http://www.kineda.com/will-anycall-succeed-without-hyori/#comment-120140 aurora Wed, 09 Jan 2008 00:29:49 +0000 http://www.kineda.com/will-anycall-succeed-without-hyori/#comment-120140 The various pop stars were sponsored to form the band "AnyBand" I believe AnyCall(Samsung) did this so they can reach a wider range of audience, since each stars are popular in different music genre. Also fans in Korea are very supportive to their idols; sometimes too supportive... name corrections: BoA, Epik High. The various pop stars were sponsored to form the band “AnyBand”
I believe AnyCall(Samsung) did this so they can reach a wider range of audience, since each stars are popular in different music genre. Also fans in Korea are very supportive to their idols; sometimes too supportive…

name corrections: BoA, Epik High.

]]> By: vgachi57 http://www.kineda.com/will-anycall-succeed-without-hyori/#comment-120133 vgachi57 Tue, 08 Jan 2008 23:31:37 +0000 http://www.kineda.com/will-anycall-succeed-without-hyori/#comment-120133 I agree with yume in the second comment, except that people in fashion or any trend based industry tend to be rather fickle. One minute you're the hot ticket and the next, not. So, with your cosmetic example, the face of Estee Lauder changes its models too. Carolyn Murphy is currently the face of that company, replacing Liz Hurley. That said, yes brand image is extremely important and being to attach a single face to your product line is just as important, until that person becomes stronger than your product, in which case it's like remembering the ad without remembering the product. In advertising, that's called vampire creativity. Not exactly the same thing in this situation, but I think it's relatively similar. So proper marketing allows the company to control its image and who represents it so that the model/spokesperson does not retain all the power, yet still brings brand recognition while still employed. Retail's form of checks and balances I guess. As for the first point, that is not always the case. Look at the NBA. One superstar is worth way more than 4 stars even though the 4 would probably overpower the 1. All depends on agent-company negotiations. I agree with yume in the second comment, except that people in fashion or any trend based industry tend to be rather fickle. One minute you’re the hot ticket and the next, not. So, with your cosmetic example, the face of Estee Lauder changes its models too. Carolyn Murphy is currently the face of that company, replacing Liz Hurley.

That said, yes brand image is extremely important and being to attach a single face to your product line is just as important, until that person becomes stronger than your product, in which case it’s like remembering the ad without remembering the product. In advertising, that’s called vampire creativity. Not exactly the same thing in this situation, but I think it’s relatively similar.

So proper marketing allows the company to control its image and who represents it so that the model/spokesperson does not retain all the power, yet still brings brand recognition while still employed. Retail’s form of checks and balances I guess.

As for the first point, that is not always the case. Look at the NBA. One superstar is worth way more than 4 stars even though the 4 would probably overpower the 1. All depends on agent-company negotiations.

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